Design is more than a combination of color, forms and typography. Althought these elements are essential, a good project needs a strong communicational strategy and a well planned production process.

These pieces demonstrate the importance of an effective, purpose-driven visual communication.

*(Some of the projects presented in this portfolio are works I designed and produced as Art Director in my former company).

Arista Records
AOL/Broadway Yahoo
Bandai
Billabong
EBI
iUpgrade
Kawasaki
Macromedia
Marcom Interactive
MCY Music,
Nortel Networks
Omnisky
One Thousand Dreams
Pacific Sunwear
Red Bull
Samuel Adams
Shea Homes
Shimano
Talking Hands
Taylor Made
Ultrashock
Underworld
Winn Grips

Escorial Design is the product of more than 15 years of working in print and multimedia design. I have evolved with the technologies always offering to our clients, creative solutions based not on transitional aesthetic trends but in solid strategy positioning.

MarCom:Interactive : :
Our lattest project has been the design and development of MarCom:Interactive web site.

Marcom:Interactive is a marketing and communications company dedicated to internet communication and emerging new media.

Seeking to reach a wide and diversed audience, MarCom was looking for a site developed under the W3 standards and accesible by multiple platforms. For these reasons we decided to create a site built in XHTML and Cascade Styles (CSS).

We integrated the power of blogs technology to the site, and developed some of the sections for an easy and fast update, where the client can publish new content at any time.

The Beauty of Details : : One Thousand Dreams
In 2003, I designed and produced a micro site project to present at the Flash Forward Festival in San Francisco.

The project called "The Beauty of Details" was the winner under the category of Art.

Designing for the web is more than just aesthetic makeup or the replication of a brochure on line, it is creating a whole experience, one that combines the graphics, the content and the site architecture to give the user a pleasant experience that will make him remember the site.

In designing Beauty of Details, we allowed the content and the target to define the aesthetics and functionality of the site.